The Advertising Standards Authority said, a shampoo ad which claimed the product could make hair "up to 10 times stronger" should be banned for being misleading. The industry watchdog uphold five complaints against the television ad for pantene pro-v shampoo and conditioner, and agreed with two viewers who found it misleading. According to the ad, the product contains, "our first ever formula to help replenish key aminos" and makes hair "up to 10 times stronger" but in reality it was not found so. The scientific expert consulted by ASA did not agree that the shampoo could replenish amino acid. The ASA said viewers could be "mislead" into thinking the amino acids in the product means it would improve their hair strength more than any other shampoo and conditioner. So this false advertisement was banned by ASA due to their false claims. In a statement, Proctor and Gamble said the company was "surprised and disappointed" by the decision of ASA. The ASA has done right by banning this type of ads which claims false things about their products. We can see lots of products which claims that their product is this they can do this but in reality it is not found so. This type of misleading advertisement should be banned by the ASA instantly so that people couldn't be mislead.
In this picture we can see false claims of pantene which misleads people.
As i have already told you to add more and more data with some original content so that people will be more interested visiting you site
ReplyDeleteI'm so sorry for this. I will try my best to add more. And thanks for your suggestions..
DeleteVery nice. What will you suggest so that advertisement will be done judiciously
ReplyDeleteThe ASA should make strict rules as well as the company should also be concerned about people not only their profit.
DeleteIt's an crucial fact which you have tried to express on behalf of us.Much informative as we have required in HR department .
ReplyDeleteWhat actions can be taken against them?
ReplyDeletewell the ASA could make strict rules and regulations as well as they should put high penalty if they find such type of misleading ads.
DeleteWhat can be done to rectify it?
ReplyDeleteThe ASA can put high penalties on company which do such types of false claims and misleading advertisements as well as the people should boycott the companies which misleads them.
DeleteIt's an important thing which you have expressed over there. These kind of false advertisement really mislead many people.You are doing a Phenomenal job by circulating this information. Keep going!
ReplyDeleteThank you
DeleteGood efforts bro
ReplyDeleteThank you bro
DeleteIt's a faded truth of marketing world,they explain their things in a manner that we all impressed by them and ignore the healthy and unethical practices.
ReplyDeleteAre corporate ethics a real commitment to human welfare or just a great marketing tool?
ReplyDeleteThe main ethics of any corporate company is to earn money. If someone wants to make money with 100% ethics it is very difficult for them, they have to compromise at certain level. Human welfare is there least important things as their motto is to earn more money and for that they compromise with the welfare of human being.
DeleteReally loved it
ReplyDeleteWhat effects are seen on it's market after this?
ReplyDeleteIt has created bad image of the company on people and its sale was decreased.
DeleteAfter this implementation... how does it affect the macro market???
ReplyDeleteIt has negatively affect the market. The company has lost their core customers, it came to eyes of ASA that the company is doing unethical practice in market and misleading people through its false claim and advertisements.
DeleteWhat do you think about this kindas practice in market?? Government shoud to take immediate and strict steps for these kinds of activities???
ReplyDeleteThis type of unethical practices misleads people and they have face several problems such as hair loss and so others similarly the companies prime motive is to earn money so they compromise with welfare of human being. Yes, government should take immediate and strict steps for these kind of activities.
DeleteWhat kind of problems will be created for customers from this kind of unethical advertisement?
ReplyDeleteThis kind of unethical advertisement misleads people and this kind of marketing isn’t helpful, and it will deprive consumers of the accurate information they need to make good, well-informed decisions.
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