The Advertising Standards Authority said, a shampoo ad which claimed the product could make hair "up to 10 times stronger" should be banned for being misleading. The industry watchdog uphold five complaints against the television ad for pantene pro-v shampoo and conditioner, and agreed with two viewers who found it misleading. According to the ad, the product contains, "our first ever formula to help replenish key aminos" and makes hair "up to 10 times stronger" but in reality it was not found so. The scientific expert consulted by ASA did not agree that the shampoo could replenish amino acid. The ASA said viewers could be "mislead" into thinking the amino acids in the product means it would improve their hair strength more than any other shampoo and conditioner. So this false advertisement was banned by ASA due to their false claims. In a statement, Proctor and Gamble said the company was "surprised and disappointed" by the decision of ASA. The ASA has done right by banning this type of ads which claims false things about their products. We can see lots of products which claims that their product is this they can do this but in reality it is not found so. This type of misleading advertisement should be banned by the ASA instantly so that people couldn't be mislead.
In this picture we can see false claims of pantene which misleads people.


